Strategy
Strategic Plan
A structured, readable plan with auditable sources.
Step 1 of 5
What are the 3–5 pillars that define this year’s plan?
Pillars are the big buckets of focus — stable themes that initiatives roll up into.
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Revenue
Quarterly budget vs actual
Q1
At RiskBudget
$208,075
Actual
$51,340
Variance
-$156,735
Q2
At RiskBudget
$221,155
Actual
$0
Variance
-$221,155
Q3
At RiskBudget
$249,340
Actual
$0
Variance
-$249,340
Q4
At RiskBudget
$230,870
Actual
$0
Variance
-$230,870
Initiatives
High-level status
- Not Started
LAUNCH & BUILD
Optimize our Offer & Marketing and build our foundations to generate demand, connect, and close.
- Not Started
DELIVER & ASSESS
Successfully delivery and access all products and revise based on learning and data.
- Not Started
AI-DONKEY
Identify the key areas of "Donkey Work" in client experience and internal workflow and implement AI to address and automate these.
- Not Started
CREDIBILITY FLYWHEEL
Establish and build credibility through content and relationships to make it easier to win new business.
Strategic Plan Tracker
Raw source preview (page 1)
CONFIDENTIAL & PROPRIETARY COTHINK’R LLC © 2025 Annual Budget MASTERY (Current) MASTERY (prospective) INSIGHT FOUNDATION $909,440 $452,300 $0 $247,000 $247,000 YTD Actual Revenue Other Other Other Other $51,340 $0 $0 $0 $0 Quarterly Revenue Q1 Q2 Q3 Q4 $208,075 $221,155 $249,340 $230,870 Quarterly Actual Revenue Q1 Q2 Q3 Q4 $51,340 $0 $0 $0 COMPANY INITIATIVES Move the company forward. These should be based on vision and the annual business plan. Title LAUNCH & BUILD DELIVER & ASSESS AI-DONKEY CREDIBILITY FLYWHEEL Description Optimize our Offer & Marketing and build our foundations to generate demand, connect, and close. Successfully delivery and access all products and revise based on learning and data. Identify the key areas of "Donkey Work" in client experience and internal workflow and implement AI to address and automate these. Establish and build credibility through content and relationships to make it easier to win new business. INITIATIVE METRICS Measure what matters. Taracking the progress of Initiatives for the year. Initiative 1 Initiative 2 Initiative 3 Initiative 4